Entrepreneurship for Students: Marketing

Module content

The second module of the "Entrepreneurship for Students" series focuses on marketing. Students will learn:

• What marketing is and its tools
• How to create a unique and in-demand product that people will love
• How to understand your target audience (B2C, B2B, B2G, P2P)
• How markets work and their laws
• How to find your niche in the market
• How to make people fall in love with your brand
• Online marketing tools
• Personal branding, trends, and business services

Format

The educational series consists of 9 episodes, each 9–10 minutes long.

About the program

The module is part of the complete "Entrepreneurship for Students" series of 6 modules covering business topics: idea, product and marketing, team management, finances and sales, product presentation, and legal aspects.

The series was developed by the Ministry of Digital Transformation of Ukraine with support from Kyivstar and EdEra online education studio.

Experts

• Vitaliy Zelenyi — actor from the SIZ series
• Nadiya Omelchenko — business school lecturer at MIM-Kyiv, vice president of IT-Integrator
• Tolik Kozlovskyi — marketing director of Planeta Kino
• Yevhen Klopotenko — chef, co-founder of the Inakshy gastro holding

Competencies

Communication and interaction in the digital society

Language: Ukrainian, English

ECTS credits: 0.1