Digital Marketing for Schoolchildren and Students

Programme

An educational series on digital marketing: strategy, website, landing page, social media and Google advertising, CRM marketing.

What You'll Learn

• Core concepts for entering the profession and planning a business
• Why marketing exists and what role it plays for business
• How to find your target audience for advertising
• Create your own website without coding
• Launch an advertising campaign on Instagram and Google
• Analyse results in Google Analytics

Format

Educational series (3 main episodes, 6–8 minutes each)

Languages

Ukrainian, English

ECTS Credits

0.2

Experts

Oleksandra Zakharova (certified Facebook and Google specialist), Anton Chornyi (Director of GoIT), Yevhen Kudriavchenko (CEO of Vintage), Vadym Honcharov (Director of Marketing at GoIT)

Organisers

Joint project of the Ministry of Digital Transformation of Ukraine and Taras Shevchenko National University of Kyiv, in partnership with GoIT, Netpeak, Vintage and with support from the GoITeens brand